Free tool

Brokerage Recruiting ROI Calculator

Turn your own recruiting, production, split, retention, and cost assumptions into a transparent company-dollar and payback model.

Cohort

Company $

Payback

Model your recruiting cohort

Use your own production, split, retention, and cost assumptions. Nothing is saved or sent.

1. Recruit and production assumptions

Number of agents expected to join from this recruiting effort.

$

Projected closed sales volume for one agent during the modeled year.

%

Gross commission income ÷ annual sales volume.

%

Your company-dollar share after the agent split.

%

Portion of new recruits expected to remain through the modeled year.

$

Include ads, recruiter time, events, data, and onboarding incentives if relevant.

How it works

Make your recruiting assumptions visible before you set a target

Start with the agents you expect to recruit, then enter the annual volume, gross commission rate, company share, and retention rate you consider realistic for the modeled year. Add the full recruiting cost to see cost per retained recruit, net contribution, ROI, and a simple payback estimate.

Need to turn a recruiting target into a market, list-size, and outreach-workload plan? Try the Agent Outreach Campaign Planner.

Company-dollar view

Model gross commission income and the brokerage share separately so the calculation remains clear.

Retained cohort

Apply your own 12-month retention assumption before valuing the recruited group.

No hidden benchmarks

The tool supplies no recruiting, production, or retention benchmarks and makes no result promise.

This calculator is educational and planning-only. It does not guarantee agent production, retention, company dollar, recruiting results, or financial return. It excludes departure timing, partial-year production, operating costs, taxes, fees, and other costs unless you account for them in your inputs. Confirm figures with your finance, legal, and brokerage leadership.

FAQs

Before you model brokerage recruiting economics

What does the Brokerage Recruiting ROI Calculator estimate?

Using only the values you enter, it estimates the retained portion of a recruited cohort, gross commission income per recruit, annual company dollar, cost per retained recruit, net contribution, ROI, and payback period.

How is annual company dollar calculated?

The model multiplies retained recruits by annual sales volume per recruit, gross commission rate, and the brokerage share of gross commission. It treats the result as an annual planning estimate for the cohort that remains through the modeled year.

How does the calculator use retention?

Your 12-month retention rate determines the modeled count of recruits that remain in the cohort. The calculator applies company dollar only to that retained count; it does not attempt to model the timing of departures or partial-year production.

Does this calculator guarantee recruiting or financial results?

No. It is an educational planning tool, not a forecast or guarantee. Production, commission structures, agent splits, retention, recruiting cost, and timing vary by brokerage and agent. Review your assumptions with the appropriate finance, legal, and brokerage leaders.